In 2022 WP Engine divided the business into more specific business units to target the WordPress market. The company had bounced around the idea of a new brand identity that would be tabled for another time. I took it upon myself to explore what a more modern WP Engine could look like.

New logo concept for WP Engine. Retaining the general concept of the current logo with a cog shape in the center.

Current logo (left) vs new (right)

New logo color variations.

New product line logos that are derived from the log redesign. These represent the core WP Engine product (Foundation), small business product (FlyWheel), Enterprise-grade product (Premier), and Headless WordPress product (Atlas.)

Quick brand guide for rebranded elements.

Previous (current) brand colors.

Alongside the logo, I developed a new palette for WP Engine. One that is more unified and simplified in hue to match the modern vibe. This new palette also solves accessibility issues the previous suffered from.

New rebranded colors.